Bail Bonds SEO & Lead Generation Marketing Strategies For 2018
Warning: More than 80% of business owners that begin to read this article DO NOT complete it. The 20% that do, well..... let's just say they're in a better place ;) $$$
Are you looking to implement a stronger marketing strategy for your business for 2018?
My name is Joel Nevarez, I've been a California licensed Bail Bonds agent since 2014 and i'm going to show you how to generate more bail related leads...None of that Yelp and Yellowpages bullshit.
This article will constantly be updated so remember to come back for more tips.
The image below is a screen shot from my analytics only 28 days out. Over 56,000 impressions. Meaning website name was viewed that many times on first page of Google. Ok Enjoy.
Optimize Your Google Business Listing For More Local Bail Bonds Leads
It amazes me when I randomly do a search for a bail bonds near me and a smaller mom and pop shop is only a mile away from me, yet they're not listed as #1 on maps.
Instead it's a corporate agency that has dumped thousands a month on marketing and as a result has outranked the actual local business owners.
Here's how you can dominate your area to ensure first spot rankings on Google maps for Bail Bonds searches:
Focus on more reviews - If you have 3 reviews and the business listed #1 has 10, that should be a clear indicator that you need to bump those reviews up.
Add quality images of your location to your business listing - In every GMB (Google My Business) account that I've owned or managed, the amount of images that were uploaded varied from 15-25. Office photos, team photos, photos near the jail if possible.
Build high quality national citations - An example of a high quality national citation would be Yelp or Mapquest. These are credible sites that give you a huge boost in authority and rankings if done right. Make sure to list your Name, Address & Phone Number.
Build high quality local citations - With local SEO for bail bonds, you'll need to have some backlinks from local sources too in order to rank on maps. i've found a solid company such as Alignable.com to help me with local citations. There's hundreds though.
Talk facts about your city - Listing informative information such as your cities population or the history of your local town has shown an increase in my rankings after adding it all to your website.
Mandatory content for the page you are linking your business listing to - Make sure you are inserting the keyword you are going for on your main page. So "Santa Barbara Bail Bonds" should be in H1 format at the very top of your page. You'll need your business contact information. Name, address, phone number and hours of operation!
Knock that list out and submit your changes to your google search console for indexing.
Do you have the proper call to action after a bail bonds lead has hit your site?
Conversion Killer 101 !!!!
Many companies forget to add a "contact us now" form or phone call button at the beginning of each page. Make sure that's done. Studies show that you'll see an increase of 15% for conversions.
Never ask for too much information while creating a contact form. Ask for the basics. Keep it short and concise like:
and that's it. Don't ask for an email or the city they were arrested in. Those are questions you can ask them once you call them!
Bail Bonds SEO: Hack The Google Rankings In Your Area By Focusing On Quality Content
You hear this all of the time from every "expert SEO". The problem is that no one actually explains what "quality content" means.
Explain the process of bail and make your content readable for an average person like you and I. Most people can't stand 1,000 word paragraphs, try spacing things out exactly how i'm doing it here.
Let's say your [Insert Your City] + "Bail Bonds" page (example San Bernardino Bail Bonds) is your main focus because that's your high valued item. The content or "words" that you should be placing on this page should go over:
How Bail Bonds works in your area - Are there certain rules and regulations?
What jails does your company service? - If you service every jail, don't just say "We can post bail out of every jail" like other 1990's mom and pop shops. Individually list each jail with their contact information, a brief description and maybe some photos of yourself or one of your agents at the facility.
Video explanation videos for your home page - Google gives a large chunk of online authority to most websites that have their own commercial style video. Add your company description, different services you offer, such as rebates and payment plans.
Download Thumbtack To Your Phone For A Boost In Bail Bonds Leads
This isn't a free service, but the leads you get are INEXPENSIVE. I've seen them as low as $6 and that same lead turned into a $50,000 full premium. I'll add the link below for you to visit their site and make an account. You can track the analytics off of your profile and place a weekly budget for leads in your area.